Archangel Academy

Strategic Coach Employee Comes Back As A Client To Change The World


I cheated.

At least, I feel like I did.

In 2002, my entire life changed when I had the honor of joining the marketing team at Strategic Coach in Toronto.

(If you’re a successful entrepreneur in North America, you’ve either heard of Strategic Coach or you’re already a client.)

If there’s such thing as a ‘dream job’, its doing what you love for one of the best companies in the world.

While I was passionate about my marketing role, an opportunity came up to manage workshops and sit in at the back of the room 2-3 times a quarter to support the coaches.


I was hooked. Sitting in those workshops, learning the tools, and watching some of the most successful entrepreneurs on the planet share their wisdom and support was the most incredible experience.

I learned more from sitting in those workshops than I could have in any formal school or university.


I’m cheating! All of these entrepreneurs are PAYING to be here, and I’m getting PAID to be here! Where else could you get paid for the world’s best entrepreneurial education?

I felt so much gratitude, and thought to myself that I needed to find a way to pay forward this gift that I was given.


In 2004, Dan asked me to work on a testimonial video marketing project with long-time Strategic Coach client and marketing maven Joe Polish. Joe saw my passion for marketing, and made me an offer I couldn’t refuse;

“Giovanni, in May there’s a huge event in Scottsdale run by a guy named Dan Kennedy. If you can get yourself there, I’ll get you a ticket.”

The company agreed to send me, and that’s when I discovered the insane world of Direct-Response Marketing.

Not only did I get to rub elbows with some of the heavy-hitters in the industry, I watched as Dan Kennedy made a 2-minute sales pitch from the stage that had HUNDREDS of people RUN to the back of the room resulting in $200,000 in sales in 10 minutes.

(It was literally the worst sales pitch I had ever heard, and to this day can’t believe how effective it was.)


The day I left Strategic Coach to start my own venture, I made myself a promise:

“When I ‘make it’, I’m going to find a way to recreate my Coach experience so that I can help other budding entrepreneurs reach their goals, succeed, and qualify to become a Strategic Coach client.”

I carried this thought with me for years. Fast forward to today…I’m now a Strategic Coach CLIENT, as well as a member of Joe Polish’s Genius Network 25k Mastermind group.

I owe much of my success to my time in those workshops.

Serendipitously, it was at a recent Strategic Coach session that I finally came up with a way to pay forward my gift.


To ‘gift forward’ my experience, I would host a mastermind event for 100 successful entrepreneurs – specifically for giving, big-hearted entrepreneurs who are making the world a better place.

(Imagine being able to connect with a group of awesome people running successful businesses AND changing the world at the same time!)

I would also invite 25 up-and-coming social entrepreneurs, people with business models or products that can create positive change for millions of people, provide them with a full scholarship to the event, and have them sit with all the super-successful entrepreneurs.

I would literally recreate my Coach ‘learning’ experience for a small group of business owners that will create exponential change in the world.

In 2012, this dream became a reality when we launched Archangel Academy.



Our next Archangel Academy mastermind event is coming to Los Angeles on January 29-30, 2015.

Think of it like a Flight School, but instead of teaching pilots how to fly a plane, we’re showing Angels how to fly higher to become Archangels.

At last year’s event we offered scholarships to companies like Reaction who are revolutionizing disaster response, and Bombas who offer a pair of socks to the homeless for every pair purchased (Bombas went on to be featured on Shark Tank and made a deal with Damon John!)

We’re going to share our wisdom with these and other companies so that we can collectively change the lives of millions of people.


We need your help.

If YOU want to connect with a room full of successful, giving, purpose-driven, like-minded, and like-hearted entrepreneurs that ALL want to help you grow and all want to make the world a better place, please visit the site below and request an invite.

You can find the details for our 2-day event here:

If this story resonates with you, if you believe in what we’re doing, please share this with anyone you feel should attend.

Thank You, thank you Dan and Babs, thank you Joe, and thank you Strategic Coach.

Giovanni Marsico